When we talk about promoting the show it’s very important to understand the difference between promotion and publicity.
Promotion is person-to person, personal invitation, word of mouth. Promotion is people talking to people!
Publicity refers to the actual tools used in telling others about the show: posters, fliers, DVD’s, newspaper ads, etc.
Regardless of the extent of your involvement in publicity you need to be heavily involved in promotion
PROMOTION GETS MORE PEOPLE TO THE SHOW THAN PUBLICITY
Research shows that without exception, more people come to this program because of PROMOTION – word of mouth, personal invitation, people inviting people than for any other reason.
Those involved in the program need to take ownership of getting people to the program. Each person involved needs to understand that “if I don’t invite my friend, neighbor, family, co-worker to the show, they won’t come.”
Promotion can be broken down into two areas, Perspective and Personalness.
You need to be able to answer all the unspoken whys. Why are we hosting Scott Wolf Ministries? Why are we expending time, money, effort, to inform people about this program? In a recent survey of hosts with similair programs, 60% indicated that the Christians involved in hosting the outreach did not have a proper perspective of how God could use this ministry in their community.
That is tragic!
If the outreach is to be successful in exposing non-Christians to the Gospel, the main thrust of your strategy needs to be one-on-one, people-to-people invitation. This involves inviting friends, family members, co-workers, neighbors, etc.
The Billy Graham Crusade found that 80% of those indicating a decision at the crusade came with a Christian friend. Not only does personal invitation get more people to the show, it may very well enhance that person’s receptivity to the Gospel. This can also promote more of an effective follow-up.
To be effective one-on-one your people need to be convinced in their own minds of the quality of the show.
Another aspect of promotion is developing and implementing strategies aimed at insuring that as many people as possible have heard about the show and have been given the opportunity to attend. The following are a few suggestions. Be Creative!
Door to Door
Make use of the QUOTES section on this website uner "What Are People Saying?" located in the About section. Share with those involved what other people like themselves are saying about my program.
It is my desire that my time with you be a tremendous success in that many people will come to know the Lord in a personal way. I believe that promoting the show with a correct perspective, concentrating on personal invitation, and having a solid prayer effort will help realize that goal.
DO NOT ASSUME THEY WILL WALK IN THE NIGHT OF THE PROGRAM. TAKE THE INVITATION TO THEM!!
The main key to success of program is to elect “total” church involvement, from the Senior Pastor down to the children. The church needs to visualize that this is an outreach to their friends, neighbors, family, and community.
The whole emphasis is to “Bring non-Believers to the show!”